Digital marketing has succeeded in having an exceptionally solid impact in the Advertising and Marketing field with the absolute most striking elements like quick response, cost-adequacy, adaptability, convenience and viability.Technology has turned the world into a global village in terms of effortlessly connecting people from different countries and cultures.
At present, every firm, be it small or big is fixing up with the technology and online services. To grow in business and acquire the targeted success, industries are trying to mingle up with digital marketing. As the world is roaming around technology, marketing, which is the base of every business also goes in-line with digitization. India is an emerging leader in digital marketing.
6 Upcoming Trends Of Digital Marketing :
The 21st century exposes and brings us in the world of technology. Business industry, entertainment industry, medicals, science, education, fashion and even lifestyle all are riding on the wheels of technology. Here are the list of upcoming trends of digital marketing.
1) Smart Chat :
Smartchat is different from robotic chat products. Smarter Chats is one of the latest trends of 2019 which digital marketing follows. Smart Chats follows the messaging mechanism which is expected to be doubled within 2019. 45% of the end users have evolved to solve their problems through smart chats. The main advantage that is needed for any website is its live chat system. User can attend the interrogative session there with no issues. It helps the users to get the optimum solution for there queries. It provides 24*7 communication facility.
Smarter Chats have known to be a great help for the consumer service section. Smart chats helps one to share images, make calls for queries, and a lot more. smart chats provides the safest means for a secure communication making any website’s performance flourish and also looks after user’s satisfactory results.
2) Voice Experience :
Voice experience is booming up. It is changing the way people search for and find brands to interact with.
Users can now conduct searches seamlessly using their voice.
Voice-first technology is changing how consumers and businesses search for things they need. It’s become more common to use the technology with mobile devices.
Incorporating voice technology throughout every stage of the customer experience offers unprecedented opportunities to boost customer happiness and cultivate customer loyalty.
Voice-recognition technology can provide customers with greater accessibility to the help and services they need.
It can help you improve the customer experience and drive more traffic to your site, and help you stay ahead of the competition.
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3) Push Notifications :
Push notification marketing is an advertising strategy whereby marketers inform their target audience about services and products via browser notifications on an array of devices.
It’s a great chance to inform users about the latest news, communicate useful information concerning brand apps, new features, and more.
Push notifications enable brands to increase app engagement by 88 percent. Moreover, they allow businesses to drive visitors back to their website.
With push notifications, you can promote your brand at a more favorable price.
mobile push notifications can be used to send news, offers, and sales alerts, events reminders, prompt users to perform a particular action, and so forth.
Browser push notifications can be allows brands to enjoy the benefits of push notifications without an app.
Mobile push marketing is more effective than people give it credit for. Push notifications can really help you grow your app business and reduce your churn. If used cleverly and thoughtfully, push messages can really change the way your users see and use your service.
4) Live Streaming :
Video has proven to be high-impact, cost-effective method to deliver content
Audiences prefer visual media, especially video, because it is more engaging and entertaining than written content. While basic video is still a strong marketing tool, live video has proven to be a successful extension to video marketing.
Consumers can watch these live streams wherever they are in the world. As long as you have a live streaming strategy, it can be a great way to get closer to the customer and build a relationship.
There are great ways to interact with an audience regardless of your niche through live.
Video is projected to make up as much as 82% of all Internet traffic by 2020, a growing share of which will be live video content.
Live video brings with it a number of benefits that you will want to utilize to help your company grow.
Live streams can create numerous opportunities for your business in terms of reaching new prospects and engaging current customers.
5) Augmented Reality :
Augmented reality is making its way. It (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices.
In this sphere have already begun to multiply as more businesses realize the benefits AR presents.
It offers the potential for businesses to add a digital component on top of their physical locations and products.
Augmented reality can take branding materials like business cards and brochures to the next level by adding a virtual component. Users can scan printed materials with their mobile devices to access a range of features giving them more information and ways to get in contact with the brand.
Augmented reality can also be used as part of an indirect sales and marketing strategy. While the previous AR applications focus on direct tactics for facilitating sales, AR can also be use to enhance the status of the brand itself.
Using AR, forward-looking businesses will be able to upgrade the experience they offer their customers, leading to increased business opportunities and sales.
6) Visual Touch :
The human brain can process visuals up to 60,000 times faster than text.
When it comes to marketing, this means that content created with visuals is naturally is more engaging and interesting for users.
Articles with visuals receive 94 percent more views. It is clear that customers like visuals and prefer the content that contains them.
Growing trends in the usage of picture based websites and social networking platforms like Pinterest, Instagram, Tumblr, Timeline feature of Facebook justifies the fact that people want to believe what they see, and therefore, need for Visual Marketing
Visual marketing can be a part of every aspect of the Communication Mix. Marketing persuades consumer’s buying behaviour and Visual Marketing enhances that by factors of recall, memory and identity.
It includes all visual cues like logo, signage, sales tools, vehicles, uniforms, right to your Advertisements, Brochures, Informational DVDs, Websites, everything that meets the Public Eye.
Google only loves you when everyone else loves you first.Wendy Piersall